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The Science

Built on Targeted Memory Reactivation

Your brain links senses to memories. They act as bookmarks — your brain uses them to find and replay what it stored. NOVA delivers those bookmarks at exactly the right time during sleep.

The Problem

The Ebbinghaus Forgetting Curve

First documented in 1885, the forgetting curve shows how rapidly memory decays without reinforcement. Up to 40% of new information is lost within 24 hours.

100% 80% 60% 40% 20% Now 1 Day 2 Days 1 Week 1 Month ~35% retained ~80% retained NOVA reinforces during sleep

The forgetting curve shows how rapidly memory decays without intervention. NOVA changes this trajectory by reinforcing memories during the critical sleep window.

How TMR Works

The Bookmark Metaphor

Think of sensory cues as bookmarks. When you study with a cue present, your brain links the two. During sleep, replaying that cue tells your brain: find this memory and strengthen it.

1

Study with sensory cue

Your brain links the material to a subtle haptic or audio bookmark

2

Fall asleep

NOVA senses your physiology and waits for the right sleep stage

3

Cue replayed in sleep

The bookmark triggers your brain to find and strengthen the memory

4

Wake up sharper

Cued memories retained 20-30% better than uncued ones in studies

The Research

Validated by a decade of peer-reviewed research

20–30%
better retention with TMR cues in published studies
10+ yrs
of peer-reviewed TMR research in sleep labs worldwide
36,000+
lines of custom code integrating TMR with adaptive ML
100+
published papers on targeted memory reactivation

Memory loss isn't inevitable.

NOVA proves it.

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